In Summer of 2016, my University was invited by EdVenture Partners to participate in a competition sponsored by the U.S. Department of Homeland Security and Facebook. The object was to develop and execute campaigns and social media strategies. These efforts would need to combat extremism and be credible, authentic and believable and resonate among peers and within the community.
Our project, uDefy, battles the harmful ideologies and the manifestation of prejudices to stop the spread of extremist thoughts and actions. I was the acting Account Manager where I assisted each team member in making the project a reality.
We competed against prestigious teams from American University, University of Massachusetts, Cal Poly, George Mason, Penn State and many others. The uDefy Project ultimately received 2nd place honors in the U.S. division.
- Over 1 million impressions in 28 days
- Over 68,000 Facebook page engagements
- Over 7,000 Facebook page likes
- Reached 85 Countries
- 275+ Quiz Participants
- 130+ Commitments
- 29% improvement after taking campaign quiz.
- Over 50% improvement in post-education efforts.
Qualtrics Quiz Survey
GIFs and Videos
Website
Reach
uDefy in the News
UCO Group Among Finalists In National Anti-Terror Project
UCO team fighting online extremism through competition
UCO Team Fights Online Extremism through Competition
UCO team fighting online extremism through competition
UCO team, uDefy, heads to Washington
UCO team among 4 finalists in State Department competition
UCO Group Among Finalists In National Anti-Terror Project
UCO team wins second, earns praise
UCO Student Project to Defy Extremism Wins Second in National Competition
uDefy Team Places Second in Washington
UCO Team Combats Online Extremism, Places 2nd Nationally
